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UK paper: Sony used beheaded goat to promote God of War II

Kevin Kelly

Update: Sony explains God of War's dead goat antics

London's Daily Mail reports that Sony apparently decided to turn things into a true Roman spectacle in the UK for the launch of God of War II by displaying a decapitated goat and having revelers reach inside to feast upon the goat's innards.

At first, we thought this was a clever analogy someone was using to describe a piñata being busted open, but it appears like it was the real thing. According to the article, "Guests at the event were even invited to reach inside the goat's still-warm carcass to eat offal from its stomach." Yuck!

Pictures of the event, featuring topless women as well as the strange feast, were featured in Official PlayStation 2 Magazine. Subscriber copies had already been sent out, but the company is now recalling the 80,000 newsstand copies that were to appear this Tuesday. Meaning you might have a collector's edition on your hands, if it turns out to be true.

For all the links and outlets reporting this, something just doesn't seem to add up. The game launched April 27th in the UK, but magazines have a long lead time, so when was this party thrown? Neither one of the linked stories has a date. We're waiting on official word, and have contacted both Sony and the International Fund for Animal Welfare to try and find out more. We'll let you know whatever we find out.

[Thanks to all the readers who sent this in. Anyone in the UK actually attend this party and can fill us in?]

Read - Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat (NSFW)

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