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Samsung most favored phone brand in US

Brian White

When it comes to loyalty among the wireless handset crowd, we think it's a tough race out there. After all, newer and better handsets are released seemingly every week that are slimmer, geekier, lighter and just plain better. How does a single manufacturer build strong customer loyalty over time? Ask that to Samsung, which is the most favored handset brand in the US, according to the Customer Loyalty Engagement Index. Samsung's position atop other handset brands has been intact since 2002 according to that index. The company blushed and then promptly responded with "The honor of being the top brand for six consecutive years indicates the company's capability of meeting consumers' taste and their ever-growing expectations." With the bevy of standard, advanced and Windows Mobile Smartphone models for both the CDMA and GSM markets in the US, Samsung's product portfolio alone could vouch for the company's market-leading customer loyalty we think. [Warning: subscription required]

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