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Watch the new Halo 3 ad: "Museum"

Justin McElroy

We're not sure if we've ever been so moved by a Halo commercial that featured no Master Chief, no man cannons and no pounding soundtrack. Halo 3 ad "Museum" is a simple, elegant take on the effect of the battles surrounding the Halo series with an elderly veteran reminiscing about his experiences fighting alongside everyone's favorite Spartan.

We'll be curious to see whether or not the ad elicts a reaction from the mainstream media and offended veterans groups. We can imagine them having a field day with an ad designed to stir up emotion from a fictional war while we're, you know, actually at war. That said, if it does stir an emotional reaction, we guess the scene (which draws on several war films) has done its job.

[Thanks, Will]

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