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Chinese MMO publishers hit the market

Chris Chester

China's relationship with MMOs goes much deeper than just RMT scams. In his latest editorial on the Chinese game business for Gamasutra, Shang Koo gives an appraisal of the public offerings of NetDragon and Giant Interactive, two of the premier Chinese game publishers to emerge from the recent gaming boom in the East. Giant Interactive, which is set to premier on the New York Stock Exchange starting this Wednesday, is the publisher responsible for Zhengtu Online, the second-most popular game on the continent since it was released last year. NetDragon, which itself is set to appear on the Hong Kong stock exchange this Friday, developed Eudemons Online and is working with Ubisoft on the upcoming Heroes of Might and Magic.

Koo looks at the ways that game sales are affected by the differences in the developer/publisher relationship in China, and forecasts gloomy days ahead for companies trying to license their titles in the enormous Chinese game market, which today is largely dominated by home-grown titles.

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