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Assassin's Creed ad perfects macho slo-mo walk


If you've been watching any of the TV networks (in the States) this week catering to the male 18-49 demographic then you've probably already seen the commercial for Assassin's Creed. The game releases next week and it's time to lay on the marketing thick. We must give props to Ubisoft's marketing and the commercial's creators for sticking with almost all in-game engine scenes. We certainly appreciate when a game commercial pretty much lays out a "what you see is what you get" approach to advertising. It really doesn't hurt that Assassin's Creed is gorgeous.

Reviews are already starting to trickle in, but we'll wait until the non-exclusive reviews start getting posted to get a better feel for what the critics are actually thinking. We've seen enough awkward Assassin's Creed stuff over the last six months to stay cautious for now.

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