Sony's taken the crown in the race for thinnest LCD HDTV. At just 9.9mm thick the KDL-40ZX1 nearly halves the depth of Hitachi's former champ (likely throwing up in the bathroom right now) and comes within a whisper of Pioneer's ultra thin concept. Featuring a LED backlighting, a 3,000:1 contrast ratio, 120Hz MotionFlow tech, x.v.Color and BRAVIA Engine 2 image processing this is about as close to a 40-inch window on your wall as is likely to arrive soon. Only one HDMI in is directly on the screen itself, all unnecessary HDMI / USB / component inputs are relegated to a base station, with the option for wired or -- possibly WHDI based? -- 5Ghz wireless (unfortunately limited to 1080i max resolution for now). We'd mention the XMB GUI, AcTVila video on-demand and DLNA support, but at some point it's just piling on. A mere 490,000 yen ($4,474 U.S.) puts the ZX1 on your wall, due at your local Japanese retailer November 10. See you there?[Via AV Watch & Sony Insider]