Digeo Streamlines Retail Product Strategy, Builds New Corporate Structure
Company Reduces Workforce and Prioritizes Next-Generation Retail
KIRKLAND, Wash - January 15, 2008 - Digeo, Inc., makers of the Emmy(R)
Award-winning Moxi(R) digital media recorder (DMR), today announced
that the company will focus its product development on fewer platforms
while eliminating some previously announced retail products. As a
result, the company will reduce its workforce by nearly one-half,
mainly in positions that are not critical to development of the new
Mike Fidler, the company's CEO, will help to implement the new
strategy to insure a smooth transition. As part of the transition,
Greg Gudorf, current President and COO of the company, will assume the
CEO role. The two have worked closely as an executive leadership team
at Digeo since late 2005.
"With our revised product strategy, it made sense to realign our
leadership team as well," stated Fidler. "I remain very enthusiastic
about Digeo's mission, its Moxi products, our partnerships and Greg's
leadership capabilities. While the new strategy is absolutely the
right thing to do for Digeo's business, Greg and I both profoundly
regret the personal consequences of this action for our employees who
will be affected."
As a result of its updated product development direction, Digeo will
not release some retail DMR products it had previously announced,
including the delayed Moxi Multi-Room HD DMR and the Moxi Home Cinema
Edition DMR. Instead, Digeo will focus on its next-generation consumer
DMR, which Digeo has been developing at the same time as the cancelled
projects. Details about Digeo's new retail product will be announced
later in the year.
Another announced product, the Moxi HD DVR for Cable, is Digeo's new
product for the cable industry. This product is successfully in trial
now and will be released as planned. All of the company's current
content and development partnerships, including its unique
relationship and product collaboration with Monster Cable will remain
in place for the more tightly focused product strategy.
In other changes, Digeo will re-structure its development team as part
of the new strategy to focus its team on fewer projects and to flatten
the structure of the development organization. Three new engineering
groups will now report directly into the office of the CEO to ensure
greater accountability and transparency.
"As we assessed our situation, it became clear that the best action
for Digeo was to focus our work on the next-generation product for the
retail market," said Gudorf. "Building the software and hardware for
this category is a complex endeavor, with dynamic technical standards,
regulatory issues and content considerations. Previously, we were
spreading our energies across too many platforms. This focused
strategy promises to bring a set of advanced and compelling DMR
features to consumers, at the right cost and at the right time. We
remain committed to bringing the best television experience to our
customers and we are confident that we'll emerge even more successful
as a result of this focusing effort."
About Digeo, Inc.
Digeo, Inc. creates state-of-the-art home entertainment technologies,
including digital media recorder (DMR) platforms and services. The
company's mission is to enable the best consumer experience in
high-definition entertainment for the connected home.
Digeo's flagship product - the two-time Emmy(R) Award-winning Moxi
Media Center - serves as a hub for whole-home distribution of digital
entertainment and more than 400,000 units have been shipped to more
than 100 markets by eight cable operators nationwide. The company also
licenses its technology to third-party companies as the user
interface, application or customer connection portal to drive their
products or services. Backed primarily by Paul Allen's Vulcan, Inc.,
Digeo is based in Kirkland, Wash. For more information, please visit
www.digeo.com. For a virtual demo of the Moxi Menu, please visit