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Digital Playground to phase out HD DVD in 2008

Steven Kim

In an interview, Digital Playground founder Joone stated that his studio plans to stop releasing on the HD DVD format by the end of 2008. The past few weeks have seen a total 180-degree turn in format stance for the company. After initially coming out in favor of HD DVD, it moved to a neutral stance at the end of December, and now has moved firmly into the blu camp. In December, the studio stated it was waiting for a "clear cut winner." Apparently in those few intervening weeks, Warner's move and better sales of the studio's titles in Blu-ray format have been enough to make the choice clear. Sex sells, but apparently better in blu.

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