Here's a great collection of Apple print ads from the past twenty years.
What I've found interesting is that trademark aspects of today's Apple machines can be found in these old designs, like fan-free heat dissipation, the tendency to shrink things and ads that show disembodied hands holding their hardware.
While you're there, check out this great 39-page advertisement for the Macintosh. Talk about hype.
My favorite campaign is the Think Different series of TV spots and posters. What's yours?
[Via Coudal Partners]