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DirecTV showing South by Southwest Music Festival on The 101 HD

Darren Murph

Just days after DirecTV announced the Supreme Court of Comedy series that would soon be hitting The 101 in HD, the firm has now found yet another way to utilize the exclusive channel to its benefit. About a month from now, DirecTV will enable subscribers to listen in to all three days of the South by Southwest Music Festival in Austin, Texas, and yep, each day will indeed be broadcast live in beautiful high-definition. This year's SXSW Live will reportedly feature "24 live performances, backstage interviewees, behind-the-scenes coverage and commentary by music industry experts," and if that wasn't enough, an "interactive feature" will be available via DTV remote controls providing band schedules, information and history. Sound good? Feel free to tune in March 13th through 15th -- things will get kicked off each evening at 5:00PM EST.

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