We can hear what you're thinking. Facebook, a gaming platform? It's what we thought, too, when we attended the Facebook and the new web of Social Gaming panel at the Worlds in Motion summit yesterday afternoon. "Facebook" and "gaming" didn't seem to belong together in the same sentence. But as it turns out, Facebook and similar social networks aren't just for making friends anymore -- they're also a lucrative platform for viral web-based games. The numbers these games are hitting are similar to Second Life's and they're targeting a demographic the rest of the industry doesn't touch: not women, not teens, not ages 18 to 25, but people.
Social networks such as Facebook already have an immense audience -- the question is, once you have all of these people connected together through Facebook, what are they supposed to do? I'm sure you've already guessed the answer: game.