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More news from 2012: 100 million US households to pay for HD programming

Darren Murph

Alright, so it was mildly humorous at first -- now it's just downright freaky. For the fourth time in just a few months, a report is emerging that forecasts numbers for 2012. Not 2011, not 2013, just 2012. Nevertheless, the latest research doled out by Pike & Fischer asserts that "up to 103 million households will be paying their multichannel video provider for some form of HD service or rental equipment" by 2012. As it stands, around 47 million US homes will be coughing up for HD programming by the end of 2008, which should be a 17 million domicile increase from 2007 if everything goes as predicted. Needless to say, we've no doubts that HD consumption has nowhere to go but up, but even we are taken aback by the $2.6 billion in annual revenue that content providers are expected to garner in just four short years.

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