You hear it all the time, especially when pundits talk about Second Life: how our virtual worlds and MMOs will one day become so integrated with the World Wide Web that you'll be able to check your bank balance from World of Warcraft; you'll order books from within Everquest; you'll chat with AIM friends while still in Pirates of the Burning Sea. Sure, at first glance, it seems like a good, maybe even necessary. But think about it -- when you're playing your favorite game, do you really need to do any of those things? Isn't that the reason you play in the first place, to get away from other concerns?
When we're in Second Life, we're engaged with talking and playing with our SL friends. When cutting a swath of destruction through marauding bands of orcs in Lord of the Rings Online, we're miles away from worrying about what our stocks are doing. And just think of how much concentration Puzzle Pirates demands -- do you really want to dilute it with putting together an important email? What does greater Web integration mean to you?