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Netflix to charge "premium" for renting Blu-ray Discs

Darren Murph

Whoa boy, we can't imagine this going over well with the Blu-ray junkies in attendance. On a conference call held earlier today, Netflix CEO Reed Hastings made mention that it planned on instituting a "modest monthly premium" to its normal subscription rate for folks who rented BDs. Of course, the move only makes perfect sense -- after all, the discs do cost more, and according to Mr. Hastings, "consumers are used to paying more for high-definition content." Unfortunately, we're not sure if the price hike (exactly how much has yet to be disclosed) will apply flatly to every single Blu-ray renter or if the premium will be applied in a tiered fashion based on how heavily you rent HD media versus traditional DVDs. With the change slated to occur "later this year," though, we won't be wondering for long.

[Via CNET, image courtesy of WorkItMom]

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