We may not have movies in the U.K. iTunes store, but that hasn't stopped the UK broadcasters from slowly but surely adding their wares to the UK shop. First the BBC pitched in with a selection of shows such as 'Spooks' (it airs in the US as 'MI:5') and then Channel 4 added the likes of Black Books (amongst others). So today adding to the mix is commercial broadcaster ITV, which has added 'Lewis', 'Goodnight Mr Tom', 'Brideshead Revisited', 'Cold Feet', 'The Saint' and 'Captain Scarlet' to the UK store.
That may not sound like a great deal of content, however ITV is clearly looking to milk the archive shows for all they're worth. Apple UK's Hot News quotes Dawn Airey from ITV: "[We have] thousands of hours of classic content in the archive which we are bringing to a whole new audience via iTunes". and then leaves us with the perennial teaser of "Watch out for more great additions coming soon on iTunes".
As usual, iTunes UK TV show pricing of £1.89 (US$3.75) an episode applies to all the ITV content.