appearing in Volkswagon commercials. In 2006, he created a new social networking site called Rupture, which shares game achievements from Halo 3, WoW, Madden 08 and other games with your friends. Now, EA is purchasing Rupture in a $30 million deal, making Fanning a happy, happy man (again).
Electronic Arts will be most likely utilizing the technology behind Rupture -- which never left its closed beta phase -- to improve its own online multiplayer experiences. As for Fanning, this is his first truly successful venture, following the bankruptcy of Napster, and the modest sub-5mil acquisition of SnoCap, the young entrepreneur's second company.