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Nielsen VideoScan High-Def market share for week ending May 4th, 2008

Ben Drawbaugh

We said that Home Media Magazine gave up on HD DVD last week, but really there was still one chart left on the Nielsen VideoScan chart. This week even that one is gone and replaced with another consumer index on consumer spending, but this time for DVD. This makes it evident that while Blu-ray sales were down by 23% last week, DVD was only down by 5%. This helps explain why Blu-ray only managed a 5% share as compared to 6% week before. Again, this week 8 out of the top 20 DVD titles are not also available on Blu-ray, including two from long time Blu studios; Fox and Disney. The other big difference that is every evident this week is the movie demographic of each. While DVD fans ran to 27 Dresses and pushed it to number one, the opposite is true on Blu where The Golden Compass outsold the chick flick by almost 3:1. I Am Legend continues to have long legs and still separates itself from the rest of the list even after seven weeks. Looking forward to next week, it doesn't look like Blu will do very well with the biggest titles not being very appealing to Blu's apparent demographic, but things should change once all the studios are on board in the next month or so.

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