We're particularly interested in Mr. Schubert's talk. Last year his Zen of Online Game Design discussion was one of the highlights of the conference, and his discussion for this year sounds equally engaging. Entitled "Endgame: How to Build High-End Gameplay for Your Most Devoted Players", it would seem to be tackling one of the issues that a lot of MMO players find very pressing. Make sure to check out the descriptions of the events, and if you're thinking of going make sure to register soon. Early registration is only open through the end of July. And, of course, you can look forward to extensive coverage from Massively.com; we'll be at the event in force!