Apple fans across the pond have long complained about their inability to purchase or rent movies from within iTunes. Those users now have reason to celebrate (and maybe give that Apple TV some use), as movies are now available in the UK iTunes Store!
According to the press release, 700 titles are available to purchase or rent, with over 100 titles available in high-definition. Some films will be available to purchase the same day as the DVD release.
When it comes to rentals, the policy seems to be pretty much the same as the US store, with one notable exception: the rental period is 48 hours. That should make LOTS of UK users happy.
Pricing is as follows:
- £6.99 for library titles
- £10.99 for new releases
- £2.49 for library rentals
- £3.49 for new release rentals
- High definition rentals will be £1 more