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Plasma Display Coalition emphasizes picture quality

Steven Kim

Don't know how this one slipped by us, but better later than never. The Plasma Display Coalition, made up of Hitachi, LG, Panasonic and Pioneer, recently surveyed plasma owners to find out what drew them to the technology. No big surprise in the results -- 98-percent cited "excellent" or "good" picture quality. Taking the lesson to heart, the coalition has put together a brochure for retail trainers entitled "Plasma HDTV: Simply the Best Picture." As LCD increases its dominance, manufacturers will have to justify keeping plasma displays in their lineups. The titles for "thinnest" and "greenest" are out of reach; so for plasma's sake, let's hope the coalition members leave aside "biggest" bragging rights in favor of "best PQ for normal people."

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