Plasma Display Coalition, made up of Hitachi, LG, Panasonic and Pioneer, recently surveyed plasma owners to find out what drew them to the technology. No big surprise in the results -- 98-percent cited "excellent" or "good" picture quality. Taking the lesson to heart, the coalition has put together a brochure for retail trainers entitled "Plasma HDTV: Simply the Best Picture." As LCD increases its dominance, manufacturers will have to justify keeping plasma displays in their lineups. The titles for "thinnest" and "greenest" are out of reach; so for plasma's sake, let's hope the coalition members leave aside "biggest" bragging rights in favor of "best PQ for normal people."