Actually, we're being too kind. It hits every price point except the one below "absurdly inflated." For whatever reason, Black Rhodium figures it can get away with launching a pricey new line of HDMI cables that are "engineered for optimum performance at every price point," yet the cheapest one is a full £35 ($69)... and that's for a 0.5-meter edition. The sure-to-be-noticeably-faster (ahem) Sapphire HiSpeed cables boast gold-plated connectors, copper conductors and meet the ridiculous demands of HDMI 1.3b . Oh, and they go for £75, £130 and £180 for the 1/5/7.5-meter models. Sure, maybe these aren't quite as baffling as Monster Cables, but they're way too close for comfort.