dismissed complaints that a television ad for Bully Scholarship Edition trivialized bullying. The agency said that although some might find the game's content and name in poor taste, the content of the ad was "unlikely to cause serious or widespread offense."
It's funny that the ASA would take the stance that the Bully ads wouldn't cause "widespread offense" when it received a total of 31 complaints. Comparably, the banned ad for Kane & Lynch only received 26 complaints. The extra complaints isn't exactly surprising; remember that the original PS2 version of Bully actually changed its name to Canis Canem Edit when it was released in Europe.