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Nielsen VideoScan High-Def market share for week ending July 7th, 2008

Ben Drawbaugh

Both packaged media formats are down a bit this week according to the Nielsen VideoScan charts courtesy of Home Media Magazine, but we're not sure how Blu-ray managed to hang on to 7% of the market this week. The reason we are surprised, is because for the first time in a long time, almost half of the movies on the DVD top 20 chart aren't available on Blu-ray. This is thanks to just about every studio, as the chart is just full of everything from re-released animated Disney movies to TV shows from every network. The lack of TV shows being released on Blu-ray really has us scratching our head, the only thing we can think of is that the high prices are keeping the sales of the few Blu-ray TV shows down. Probably a more telling stat this week is the fact that the top two titles on both charts managed to garner a 10% share on Blu. So it seems the movie lovers eager enough to go Blu, are the same ones who buy hot titles the first week they are out. Then, after the titles has been on the shelves for a while longer, the less enthusiastic DVD fans show up at the store to pick it up. Again we expect much of the same next week, as the titles really don't start to roll out for a few more weeks and one trend we are most definitely starting to see, is that on weeks with hot new releases, Blu-ray manages a much better share -- we can't see how that is bad news for any HD movie fan.

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