For those who thought that fishing on TV was dead as soon as ESPN cut it out in large part from its NFL-slanted coverage, Outdoor Channel would like to politely inform you that you're wrong. Dead wrong. According to the numbers, ratings for the network's Friday night fishing block increased 77% over the first half of 2007. Needless to say, the bulk of programming found in this segment is shot and aired in high-def, and just to make sure onlookers stay hooked, the channel will be adding in The Catch: Costa Rica and Fly Fishing the World (both captured in high-definition) in Q3. Anyone here helping to boost those ratings? Don't be shy now.