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Consumers delaying Blu-ray purchases, can't find value proposition

Darren Murph
08.01.08
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You just have to love the mixed messages, don't you? On one hand, you've got research asserting that Blu-ray simply isn't gaining the desired amount of traction since the demise of HD DVD; on the other, you've got numbers showing that BD adoption actually is on the up and up. So, which is it? According to a hot-out-of-the-oven study by ABI Research, consumers in America are still procrastinating when it comes to buying into Blu-ray. Over half of the 1,000 respondents noted that they had "no plans to purchase one," with 23% suggesting that they might take the plunge in 2009. Principal analyst Steve Wilson, in our estimation, nails the reason right on the head: consumers can't see why Blu-ray is worth the extra coin over DVD. Let's face it -- VHS to DVD was entirely more dramatic than DVD to Blu-ray, and for folks still watching an SDTV, Blu-ray isn't even a consideration. Slow and steady, BD, slow and steady.

[Image courtesy of WikInvest]

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