Hellgate London developer ended up becoming another cautionary tale for young developers out there. Roper explains that the revenue model on Hellgate was broken and much of the money coming in went into keeping the game online, instead of expanding content like it should have.
Roper also admits the quality of the title wasn't great. He blames the PC market for being "lousy last year" and concedes Flagship didn't have unlimited money to hold on to Hellgate any longer. He also confesses that the company overreached trying to make "an MMO and an RPG and a shooter," attempting to please everyone and (obviously) satisfying very few at the end. Roper explains the Flagship Studios disaster in 1Up's interview in detail -- definitely worth a read for any aspiring studio head.