Lore Sjöberg at Wired's Alt Text talked yesterday about the Zhevra mount you get as part of the Recruit-a-Friend program. It's a pretty fun read. He talks about the myriad of vanity items, and how these items can be such a motivator for WoW players, even though they don't really affect your gameplay at all.
I do want to add a point to his article, though. The new Recruit-a-Friend benefit isn't just the Zhevra. For me, the ability to gain triple-XP is the huge motivator. I'm involved in a Guild that's doing it's best to truck through Zul'Aman content. I can't wait to get a good friend of mine involved in the fun, but getting from 0 to 70 is going to take a while.
Even with the speed levelling records out there, going from zip to end-game isn't going to happen overnight. So, while my friend will be starting after Labor Day weekend, there's a little bit of delay before she's rocking out to left-handed Nalorakk. The triple-XP bonus -- and the ability to teleport me to her when she needs help -- overcomes the big hurdle to getting a friend started.
This is the real power of the new Recruit-a-Friend benefit, in my opinion. The Zhevra's cool and all, but the XP bonus and teleportation feature makes getting my friend involved three times faster. The benefit doesn't just reward getting friends involved, it empowers us to get our friends involved.