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TiVo having tough time in Canada, looking for options

Darren Murph

TiVo waltzed into Canada all Maverick like last November, with no carrier support, no partnerships and (for all intents and purposes) no hope of success. The Canadian television market is a bizarre one, and given that the Series2 that's available there now can't record HD, TiVo is (obviously) having a hard time gaining traction. Analysts in the country assert that it is "impossible for a third-party PVR maker to gain any traction in Canada without having a major television provider as a partner," and while that may not sound precisely "fair," it isn't far from the truth. Joshua Danovitz, general manager of international business for TiVo, has proclaimed that a deal with Canadian providers could be an option, and that it was also looking at "regulated access to high-definition signals." Even though Canada doesn't have a superabundance of high-def stations just yet, we'd say TiVo better find a way to record the ones already out there. And fast.

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