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What is The Brick?

Robert Palmer

The friendly folks over at Macenstein have a theory about The Brick -- a widely-rumored Apple product that may be debuting mid-October. So far, all we really know is the code name: "The Brick" (originally suggested by 9-to-5 Mac).

Many speculate that it refers to the form factor of the product -- whatever it may be -- but Macenstein has a different take: it's the Windows breaker. Get it? Like a real brick with a real window.

Apple may have a plan to pull significant market-share away from Microsoft using this product (or series of products). If true, it could be the missing piece of the puzzle that executives hinted about in Apple's Q3 conference call in July.

The question, of course, remains: what the heck is it already? A new, low-cost MacBook? An iTablet? Software? Let us know your predictions by leaving us a comment below.

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