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Microsoft in biggest Xbox 360 media assault yet

Justin McElroy

Presumably hoping to build on that price cut momentum, Microsoft has launched into its biggest 360 ad attack ever, according to Edge Online. The "Live Your Moment" campaign will extend to billboards, print, TV and every medium in between. In fact, in a little thing we in the biz like to call "media synergy," you can see the first TV ad online right after the break. Welcome to the future.

We at Joystiq would love to be excited about the new campaign, which takes you inside the brain of 360 players, but as the last remaining members of the Herman's Head International Fan Club, we feel like we should be stand-offish, if only on principle.

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