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Iron Man's Blu-ray release manages 20 percent of DVD's market share

Ben Drawbaugh
10.08.08
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At this point it seems that the only one not talking about how well Iron Man sold on Blu-ray is Paramount, as Adam's Research tells Video Business that the Blu-ray version of Iron Man managed to take 20 percent of the market share away from DVD. This number confirms our estimates that Blu-ray market share has doubled since HD DVD demise. The previous record holder, I Am Legend, that was released around the time HD DVD called it quits, only managed 9 percent. We have to say that this even exceeds our expectations though, and although there is no doubt that this title fits in the Blu-demographic, it once again is some indication that the future might just be Blu after all.

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