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Bethesda asks sites to remove Fallout 3 trailers due to 'ESRB advertising guidelines'

On the eve of Fallout 3's launch, Bethesda VP of Public Relations and Marketing Pete Hines has sent an email to our sister site Big Download, Shacknews and presumably others. Game Videos no longer has the trailers, although other gameplay clips still remain; as of this writing, Game Trailers still has the trailers online. Here's the full email:

In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice. Thank you for your attention to this matter.

We're as confused as you are. We've reached out to Bethesda for more information.