Following up their recent Super Mario Bros. and Cooking Mama games, PETA has commented to GI.biz that they'll continue this format as a way of "engaging with the public." We guess it's been successful for them, as they say this approach to spreading their message is as "important as music, movies, and television." We can't say we agree, but different strokes for different folks, we suppose.
"Many people are unaware of the real-life violence that animals endure on factory farms and in slaughterhouses," a PETA spokesperson said. "We use games to highlight the cruelty to animals because they appeal to people who are interested but may be turned off by more direct appeals." Well, we don't understand the effectiveness of this approach, to tell you the truth, but, then again, we enjoy a burger every now and then.