the discovery of a 'character customization' button in the user interface for World of Warcraft. Somehow unsurprisingly in a week full of microtransaction announcements, Blizzard has quietly rolled out paid character customization options to the WoW live service. The account management component of the official site has full details on the offering. According to the customization page, for the price of $15 players can change:
- Character Name
- Hair Style
- Skin Color
- Any other "cosmetic features determined by your race and gender combination."
[Via WoW Insider]