Latest in Gaming

Image credit:

Gamestop: Digital distribution not a threat for another five years

Majed Athab
June 22, 2009
Share
Tweet
Share

Sponsored Links

According to Gamestop's Sterne Agee analyst, Arvind Bhatia, retailers have nothing to fear from digital distribution -- not for the next five years, anyhow. Speaking to Industrygamers, Bhatia disclosed that Gamestop management has been conducting thorough studies on the capabilities of digital downloads and its potential adoption for several years now and that the findings are still in favor of brick-and-mortar establishments. Bhatia predicts that a market for downloadable titles won't put serious pressure on retailers until 2014, which he proclaims will be a time when "25% of the population" will have easy access to download technology and when price and storage capacity won't be such a concern.

Although Gamestop's study might sound like it's trying to combat digital distribution, Bhatia states it's not about competition but more on adaptation and learning how to profit from the changing distribution channels. We can already see retailers taking a slice, stocking network prepaid cards in stores and offering DLC and full game codes stuffed inside retail boxes. If this is how digital distribution is already affecting retailers, how much moreso in 2014?



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Google built an 'Infinite Bad Guy' generator using 15,000 YouTube covers

Google built an 'Infinite Bad Guy' generator using 15,000 YouTube covers

View
Lenovo's Google-powered Smart Clocks hit all-time low prices for Black Friday

Lenovo's Google-powered Smart Clocks hit all-time low prices for Black Friday

View
The Morning After: What you need for ray-tracing in 'Cyberpunk 2077'

The Morning After: What you need for ray-tracing in 'Cyberpunk 2077'

View
Google Assistant can finally schedule your smart lights

Google Assistant can finally schedule your smart lights

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr