New RIM ad shows deep appreciation for U2, Apple's ad team

Yeah, we're sure there are only so many ways you can feature a bit of Brian Eno-produced stadium rock in space in support of your hip, relevant tech company, but we'd say RIM copped a bit much of Apple's style in its new U2 ad. Check out "BlackBerry loves U2" and its iTunes-touting Coldplay inspiration after the break for all the shimmering, uncanny similarities. Though, to be fair, Apple has done its own share of ad swipes in the past, so perhaps RIM was just looking to imitate the master?