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Polaroid's One Step film camera relaunching in 2010, nostalgists unite to celebrate

Darren Murph
D. Murph|10.14.09

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Polaroid's One Step film camera relaunching in 2010, nostalgists unite to celebrate

Call us crazy, but we never had much faith in the power of The Impossible Project to bring back the legendary Polaroid instant-print film camera. Despite our doubts (and those of the world), that very group has evidently caused quite a stir in the offices of Summit Global, which has today announced that the film-based One Step Camera is on track for a mid-2010 release. The Impossible Project will be in charge of producing a limited number of Polaroid-branded color and B&W Instant Films along the way, and just in case film isn't really your bag, Summit is planning to issue a Polaroid TWO -- described as the "digital version of the traditional camera that produces instant digital photos" -- sometime next year. It's all about bringing sexy back, y'all.

Read - Summit Global's release
Read - The Impossible Project's release
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