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Retail experience draws women to AAPL?

Robert Palmer

Piqqem, a service that crowdsources stock picks, has some interesting demographic data about who says they're buying AAPL. Among female users, Apple is the most highly rated stock to buy.

The lowest-rated stock is Dillards -- which leads to an interesting analysis by Alex Salkever, director of research and marketing at Piqqem. He says that focused specialty retailers are better at weathering the economic downturn so far than large department stores.

"And while Apple has seen sales growth in its chain stores level off, I submit that a big reason why Apple has held strong is due to the attraction its products, stores, and services hold to women beyond the teenage years," he writes.

Personally, I think linking womens' stock choice specifically to the retail experience falls somewhere between a little chauvinist and a little short-sighted. AAPL is also the most popular stock among all of Piqqem's users, for example. It certainly can't hurt Apple's business, though, to appeal to women, teens, and other key demographics with disposable income right now.

Many analysts point to Apple's strong cash position as reason enough to buy AAPL. Indeed, Apple's stock price has recovered some since Macworld, and is trading around $98 a share. It's certainly shy of their 52-week high of $192 a share, but it's well off their 52-week low of $78.20.

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