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ION scared off by the DTV transition, postpones debut another month

Steven Kim

Seriously, ION, this is getting ridiculous. With a healthy dose of spin, ION TV is delaying its planned February 16 HD launch by a month so it will not coincide with the confusion around the DTV transition. We'll admit that the state of the analog shutoff is a real mess, but somehow we think that any money-making enterprise would want to sweep in with advertiser-loved HD content to put before viewers' eyes. Anyhow, the service is now planning to pull the HD trigger in 20 markets on March 16, and then 25 more markets on what we assume will be perfectly normal, nonconfusing days later in the year.

EDIT: reworked a murky sentence for clarity.

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