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SXSW 2009: A lifetime of gaming in a single booth


It is not my intention to shill for a beverage, but Mountain Dew's installation in SXSW's ScreenBurn Arcade was too cool for me not to share. As I walked by, I noticed a cozy little setup with a couch, a vintage TV, an NES, an Atari 2600, and a pile of games; a booth employee was playing some Super Mario Bros. I looked around a bit and found that Mountain Dew's expansive booth featured separate areas dedicated to discrete eras of gaming.

In addition to the early-mid '80s corner, the booth featured an SNES/Genesis shrine, a setup with a PlayStation, N64, and Xbox, and, of course, modern installations, one of which featured Wii Sports and the other Rock Band. The whole effect was more than nostalgic, it was soothing -- I can definitely imagine getting away from the stress and crowds by whiling away time in 1985. And more than that, it was like seeing my own life in distinct little pieces. That PlayStation/Xbox room might as well have been my dorm room -- except for the nice furniture and TV.

As great as the booth was, it didn't necessarily make me crave any Mountain Dew, though the booth staff gave me some anyway. Kudos to the Dew for abandoning the "extreme" for a bit and doing something incredibly sweet.

Gallery: Mountain Dew ScreenBurn booth | 6 Photos

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