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Nielsen report reveals average game console usage


The Nielsen group has released a new report on usage of the three major consoles. Coming as little surprise, Nielsen's study has placed Wii in dead last, with the average player using the console 6.8 percent of the time during Nielsen's study in December, 2008. During that same period, those involved in the study played Xbox 360 10.2 percent and PS3 10.6 percent -- nearly double the Wii average. Clearly, the average gamer doesn't have the endurance necessary for long-term waggling.

Wii also ranked the lowest in average days used over the course of the study, with users only partaking an average of 5 days (so much for that Wii Fit vow). The PS3 ranked second place, with users spending an average of 6.8 days days, which leaves us with Xbox 360 -- the top dog in this category -- with an average of 7.1 days.

Lastly, Nielsen tracked the daily average number of sessions, and, again, Wii was last with 1.78 sessions, whereas the Xbox 360 and PS3 had much higher averages of 2.15 and 2.74 sessions, respectively. So, how would you rank your console usage?

Source - Nielsen report (PDF) [via Edge]

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