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THQ CEO places doubt on PS3 price cut at E3


Are you expecting Sony to make the megaton announcement at E3? Y'know the one we're talking about. The price cut? Well, THQ doesn't share that vision. At its investor call earlier today, THQ's Brian Farrell cast doubt on a PS3 price announcement at the annual trade show. "We're not expecting a price cut at E3, but we do expect one later in the year."

A price cut for the PS3 will help THQ's sales portfolio, which is still largely rooted in games for the "core gamer." PS3 software sales represented about 13% of THQ's revenue for fiscal 2009, an increase from 8% the year before.

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