E3's revitalization. Advertising has returned in full force, with humongous banners draped across buildings and video game characters towering over attendees.
Oh, and there's a bit of money-wasting eccentricity too. Try the gigantic pile of junk outside the South Hall (courtesy of the homeward-bound Rabbids?) or the cruel, cruel Final Fantasy XIII cast teasing their arrival in ... 2010. Click through our gallery and pretend you're there!