Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide.
This is not a new phenomenon. In the early 80s there were a multitude of personal computing platforms. Atari, Commodore, Radio Shack, Texas Instruments, Apple and even Timex (yes, Timex) all were in the personal computing business, long before IBM entered the game. All survived for a period of time selling to an enthusiast market with a focus on out of the box featuresets. Once the target became the mass market, however, user expectations changed from the out of box experience (which essentially meant programming in Basic) to additional capabilities provided by third party software. The success or failure of each PC platform was decided in no small part by the availability of third party software. Exclusive titles, best of breed titles, and titles that appeared on a given platform first determined winners and losers. The same thing is happening today in the mobile space.