IGN estimates that Battlefield Heroes -- the free-to-play microtransaction-based online shooter -- has brought in almost $30 million, with the average "buyer" spending about $20 on the game. The most popular purchased items are the sleek Kommendant's Coat, Special Forces Officer Cap and Maverik's Sunglasses. A healthy 76 percent of "Battlefunds" (the game's currency) are spent on clothing, with a majority of the rest going to XP boosts.
The piece is packed with neat statistics on the game. Did you know that there are 1.5 million players across 133 countries, though 75% of users are from just ten countries (none of which are in Asia), including Brazil and Poland?