It Only Does Everything." In addition to playing games, PS3 can perform a number of multimedia functions, many which will be highlighted in upcoming marketing materials. Central to PS3 is Blu-ray, Sony's proprietary HD movie format. Just as PlayStation 2 introduced the masses to DVDs, Sony planned to make PS3 the Trojan horse for this new disc format -- and it appears to be working.
SCEA's Eric Lempel spoke with Variety's Video Business, and he said that a significant majority of PS3 owners have tested its Blu-ray capability. "Right now, 74% of the users who have PS3s have spent time watching Blu-ray movies," he said. However, while PS3's key demographic of 20-something year old males may be allured by the 1080p boobs and explosions, Lempel says that PS3 can expand its audience through the PlayStation Network.
"Ever since we've introduced services like the video download service, we're getting more of the household on the PlayStation Network. Some of the top rentals and sales on the video side have been content that probably doesn't appeal exactly to that 28-year-old male. It's more those movies that are geared toward women," Lempel added. Perhaps that explains the success of the Zac Efron vehicle "17 Again" on the PlayStation Store versus the Blu-ray -- although who wouldn't want to see Efron's dreamy eyes in 1080p?