PS3 Motion Controller, but we hadn't actually seen a press shot of it until now. Looks pretty PlayStation-ey, wouldn't you say? Sony has also confirmed that spring 2010 is the launch window (with those rumors of a March date in Japan floating around). It can't come soon enough! At the TGS announcement Kaz Hirai reiterated that the controller will meet the "stringent" requirements of hardcore gamers -- which is always a comfort, no matter how much of that gamer-pleasing will have to come from the actual games themselves. Hit up the read link for Joystiq's live coverage of the Sony keynote from TGS!
Update: Press release!