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Blu-ray outpacing DVD adoption, will never reach its penetration

Ben Drawbaugh

We just love it when research firms compare the adoption of Blu-ray to DVD and this latest report from Futursource is no different. The long and the short of the study is that if you include the Playstation 3 and the PS2, Blu-ray adoption is ahead of DVD in its fourth year. The firm goes on to predict that Blu-ray will keep the lead -- especially if prices on the titles continue to drop -- but package media will not sustain the household penetration it enjoys today because of the recent introduction of digital downloads and other VOD options consumers have. This of course is music to our ears as we will sleep better at night knowing that we'll be able to choose to watch movies in the highest quality possible. Of course we can't wait for the day when we can get better, cheaper, easier access to content, but for now Blu-ray is a-ok in our book.


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