In-game 'shop' will bring microtransactions to Fable 3
Also mentioned were plans to offer "travel" to new areas of the game world (think Fable 2's DLC destinations) for a fee. Molyneux thankfully didn't suggest that such things as tattoos, hair dye and the like -- which were purchased using the in-game currency of Fable 2 -- would be for-pay in its sequel. We imagine that getting the town crier to announce you as "Supreme Ruler of the Universe Who's Better Than Anyone Else at Fable 3 Ever" will carry a modest fee.
[Thanks, Rain!]