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T-Mobile officially unveils $99 Even More, $79 Even More Plus plans and equipment installment option

Ross Miller
10.25.09
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Right on schedule with the whispers, T-Mobile lifted the veil off of its new price plan tier structure, Even More and Even More Plus, and from the looks of it all those leaks were pretty much spot-on. The traditional Even More plan is a two-year commitment and discounted phone, with unlimited individual prices starting at $59 per month and going up to $99 if you want unlimited messaging and text, too. Even More Plus scrapes the device discount but offers unlimited individual prices at $49 for voice / $79 for everything. It looks like the only major differentiator is the subsidized handset, but here's where the numbers don't add up: even with the steep $350 discount on myTouch 3G, factoring in that $20 premium would pay for the phone during the 18th month, leaving six months and $120 of extra payments left that have no obvious justification to us. Additionally the FlexPay / equipment installment plan is now available, letting you break up the cost of your phone into interest-free monthly bills. It seems Even More's subsidized phones are offered over four installments (e.g. $37 per month for the $150 MyTouch 3G) while Even More Plus' is two installments (e.g. $25 per month for the same device at the $500 full price). Our initial takeaway from the price tiers is that T-Mobile is doing what it can to drive its consumers away from the traditional and over to the non-traditional (for US, at least) Even More Plus plan, but hey, we're not gonna argue over a beneficial contract-free plan, even if monthly phone payments keep us paying the company for at least 20 months. So T-Mo, any other Project Dark surprises in the cards? Inquiring minds want to know.

[Thanks to everyone who sent this in!]

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